SMM
Cığır — SMM Concept for Eco Hiking Tours
About the project
Cığır is an internal NS Studio concept: a social media sample for a team running weekend eco hiking tours, not a client commission.
A page like this should help followers plan their weekend: where to go, how far, when, and what to bring.
The concept was created within NS Studio’s SMM service.
Maps, Numbers and a Mountain Ridge
The visual language comes from nature and maps: forest green, moss, cream and trail orange, with topographic lines in the background. A stencil typeface adds an expedition feel.
In the feed, three posts are joined by a single mountain ridge: “3 hours from the city. Above the clouds. You won’t want to come back.” The visual system follows NS Studio’s UI/UX design and branding approach.
Route Cards, Stories and Badges
Every route is presented as a card: distance, duration, difficulty and elevation profile. The “What goes in the backpack?” carousel gets saved and shared in group chats.
Stories carry summit weather, the meeting point and a poll, while embroidered badges awarded after each route turn participants into a community.
Explore more of our work in the portfolio, or get in touch about your tourism project.
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