Branding
Səkkizlik — Brand Concept for a Jazz Club
About the project
Səkkizlik is an internal NS Studio concept: a sample brand for a jazz club in Baku, not a client commission.
The name is the Azerbaijani word for an eighth note, and it also hints at the club’s hours: everything starts after eight.
The project shows NS Studio’s approach to branding and logo design.
The Number 8 and an Eighth Note in One Mark
The mark merges the number 8 and an eighth note: a ring on top, a solid note head below, and a stem with a flag on the side. The colours follow the spirit of a night club: black, cream, electric blue and red.
Narrow, heavy Big Shoulders is used for posters, elegant Libre Caslon for accents and Familjen Grotesk for information. The visual system follows NS Studio’s UI/UX design and branding approach.
Posters, Neon, Tickets and Vinyl
The week’s nights are built as a poster series: trio night, open stage and a mugham-jazz evening that recalls the tradition of Azerbaijani jazz.
A neon sign on a brick wall, an entry ticket, wristbands, coasters and a vinyl sleeve for a live recording take the brand off the stage and into guests’ hands.
Explore more of our work in the portfolio, or get in touch about your own brand.
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