Branding
Arğac — Brand Concept for a Pixel Carpet Label
About the project
Arğac is an internal NS Studio concept: a sample textile brand that presents Azerbaijani carpet motifs in a contemporary language, not a client commission.
The name is taken from arğac, one of the core terms of carpet weaving. The idea behind the brand: every knot in a carpet is really a pixel.
The project shows NS Studio’s approach to branding and logo design.
Every Knot Is a Pixel
The göl, buta, tree-of-life and eight-pointed star motifs are redrawn on a pixel grid, so traditional ornament speaks the language of the digital age. The logo pairs a small pixel medallion with the word “ARĞAC” set in the modular Handjet typeface.
The colours are named after natural dyes: Madder, Indigo, Saffron, Turquoise, Ivory and Black. The visual system follows NS Studio’s UI/UX design and branding approach.
Rugs, Labels and the Store
A rug, cushions, woven labels, a product tag and a box all repeat the same pixel system; the tag lists the model, size, composition and knot density.
A store sign, business cards and a tote printed with a buta take the brand to the street — a recognisable bridge between tradition and the present.
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