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BIZON — 3D Scroll-Story Concept Website

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About the project

This website for the BIZON energy drink is an internal NS Studio concept project: it is not a client commission and not the official site. Our goal was to show how a drink brand can tell its story through 3D scenes that unfold as you scroll, instead of an ordinary product catalogue.

Energy drink brands tend to look alike — the same cans, the same slogans. Our approach was to make the story felt: the visitor hears the can open and moves through freshness, ingredients, power and the brand’s arenas one scene at a time.

The result is an interactive site with an 18+ age gate, six flavours and a cart, completed with sound effects. The concept shows how NS Studio approaches brand sites within our website development work. The BIZON trademark belongs to Avrora LLC; this concept is not affiliated with Avrora.

From the Can to the Arena: Story and UX/UI Design

The site is built like a story: every scroll step opens a new scene. The hero greets visitors with a big “Gücünü aç.” headline and a 3D can they can rotate in the browser, and the story begins with the “Pşşşt.” moment.

Six scenes: Freshness, What’s inside, Power, The Herd, Flavours and Arenas — each with its own colour, light and motion.
Six flavours and a cart: Original, Red Line, Sugar Free, Black Diamond, MAX and Diamond Series cards, add-to-cart and an order flow (in concept mode).
Brand language: deep blue backgrounds, electric-blue accents, a wide heavy typeface and the brand’s slogans in a running line.
Responsibility: an 18+ age gate and the health notice for a caffeinated drink are built into the site.

The can and the bison head are our own versions drawn for the concept, so every scene speaks one visual language.

Technical Build: Real 3D in the Browser and Speed

The 3D scenes run in real time in the browser: rotating the can, light and fog effects and scroll-driven camera moves. A loading indicator keeps visitors informed while the scenes prepare, and sound can be switched on when wanted.

The site tells the same story on desktop and mobile — on phones the scenes are adapted to the vertical screen. Because it is not an official site, the concept is hidden from search engines (noindex).

We can build a story-driven site like this for your brand too. See more of our work in the portfolio, or get in touch to discuss your project.

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