SMM
Sətiraltı — SMM Concept for a Bookshop Café
About the project
Sətiraltı is an internal NS Studio concept: a social media sample for a bookshop and café, not a client commission.
The name comes from a reader’s most familiar gesture — underlining a favourite sentence. A hand-drawn tomato-red underline repeats that gesture in the logo and across the posts.
The concept was created within NS Studio’s SMM service.
Underlining as the Brand’s Signature Gesture
The feed feels calm and literary: ink-black backgrounds, paper tones, olive and caramel. Headlines are set in italic Newsreader and information in Schibsted Grotesk.
Posts rotate through four lines: quotes, the pick of the week, the book club and the café. “Pick of the week” works as a teaser — the title is revealed in stories. The visual system follows NS Studio’s UI/UX design and branding approach.
Quotes, Book Club, Café and a Reader Campaign
A carousel series (“5 reading rituals for autumn”) is useful and shareable, while stories carry a poll, a teaser and a call to save a seat for book club night.
In the #sətiraltı campaign, followers share photos of their favourite underlined sentence — the brand lives on their pages. Bookmarks, a cup and a tote bring the online language into the real space.
Explore more of our work in the portfolio, or get in touch about your own brand.
Related service
Want a similar project?
SMM services: content strategy, design and ad management for Instagram and Facebook. Grow your brand’s visibility and the number of inquiries.
More projects
View all
Cığır — SMM Concept for Eco Hiking Tours
Cığır is an internal NS Studio concept: a social media sample for a team running weekend eco hiking tours, not a client commission. A page like this should help followers plan their weekend: where…
