SMM
Pikselçi — SMM Concept for a Kids’ Coding School
About the project
Pikselçi is an internal NS Studio concept: the social media style of a coding school for 7–12-year-olds, not a client commission.
A school like this has two audiences: the child who wants to play and the parent who wants to see results. The feed speaks to both at once.
The concept was created within NS Studio’s SMM service: mascot, post series, story and ad formats.
“Piks” the Pixel Robot and a Feed That Plays
The hero of the brand is “Piks”, a pixel robot with six moods — happy, winking, amazed, thinking, in love and sleepy — so every post gets the right emotion.
The colours are bright but systematic: blue, yellow, pink and green. On blue backgrounds the robot turns yellow so it never blends in.
Blocky Bungee is used for headlines, readable Lexend for text and Space Mono for code snippets. The visual system follows NS Studio’s UI/UX design and branding approach.
Puzzle Carousels, Stories and Ads
The main feed format is a puzzle: in the “Get the robot home” carousel, children find the missing steps and answer in the comments — the post becomes a lesson. Parents get explainer posts such as “Why coding?”.
Stories include a quiz, an open-day countdown and a weekly recap, and the autumn enrolment campaign comes in square, story and wide banner formats.
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