SMM
QOR — SMM Concept for a Burger & Grill
About the project
QOR is an internal NS Studio concept: a social media sample for a burger and grill place cooking over embers, not a client commission.
The name comes from “qor” — the heat glowing inside embers. In the logo, a flame burns inside the letter O.
The concept shows the approach of NS Studio’s SMM service: tone of voice, post series, stories, reels and even packaging in one language.
Bold Type, Hot Colours and Humour
The feed is built to make people hungry: bold Anton type, a black background, mustard yellow and chilli red. The burger illustration is drawn layer by layer so that each layer can become its own story.
The tone is not serious: “Pəhriz sabahdan.” (“Diet starts tomorrow.”), “Open until 2 am.” Humour posts get shared, and polls pull followers into the conversation. The visual system follows NS Studio’s UI/UX design and branding approach.
Carousels, Stories, Reels and Delivery
In the “Anatomy of QOR” carousel, the burger unfolds slide by slide from bun to embers. Stories carry a poll, a countdown to the new burger and a direct order call-to-action.
Reels covers read as one series, while the delivery bag, wrap paper and fries box carry the page’s handle — a bridge between social media and the real product.
Explore more of our work in the portfolio, or get in touch about your restaurant.
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