Branding
Sumaq — brand concept for a restaurant
About the project
Sumaq is an in-house NS Studio concept project: a sample brand for a modern Azerbaijani restaurant, not a client commission.
Sumac is one of the most recognisable spices on the Azerbaijani table — served with kebab and sprinkled over onions. The brand presents this familiar flavour in a young, warm and modern voice.
Logo and visual system
The mark shows a cluster of sumac berries as a triangle built from circles, topped with a small leaf. The shape is simple enough to read at small sizes — on the menu, on packaging and as an app icon.
- Colours: sumac red, cream, saffron, olive and black tea — the colours of the Azerbaijani table.
- Typeface: Fraunces, a soft and warm serif; Poppins for body text.
- Pattern: scattered spice grains are used as a background texture.
Brand applications
The brand was tested on the menu, a coffee cup, a coaster, business cards and social media posts. The red-and-cream contrast stands out from a distance — both in the dining room and on delivery packaging.
We can create a brand like this, and a matching website, for your restaurant or café.
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