Branding
Ulduzçu — Brand Concept for a Kids’ Astronomy Club
About the project
Ulduzçu is an internal NS Studio concept: a sample brand for a children’s astronomy club, not a client commission.
The club begins with a child’s favourite question: “Who lives up there?” The brand is built on curiosity, play and the joy of discovery.
The project shows NS Studio’s approach to branding and logo design.
A Constellation Logo and a Cosmic Palette
The logo is a “U”-shaped constellation of five stars with a yellow star shining beside it. Set in wide Unbounded, the word “ulduzçu” (“stargazer”) feels friendly and modern.
The palette is presented as planets — Star, Nebula, Sky, Cosmos, Paper and Night — and a set of rocket, planet, telescope, moon, comet and star icons is drawn in the same style. The visual system follows NS Studio’s UI/UX design and branding approach.
Member Card, Badges and Posters
A “Young astronomer” member card and badges awarded after observation nights form the club’s motivation system: “First telescope”, “Moon explorer”, “Comet hunter”, “Planet expert”.
A poster series for the Perseids night, moon watching and a planets game, a notebook with a star map and a planetarium ticket bring the brand into a child’s everyday life.
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